Pink tools
changed the color.
We changed
the tool.
Most tools marketed to women are the same low-quality tool in a pink finish.
TAEL started over: the grip, the weight, the balance, and where the bits live.
Built like
it matters
A screwdriver designed to look good and do real work.
- Ratcheting mechanism
- Drive without lifting off the screw.
- Comfort-shaped grip
- Built for control, not just force.
- Bits that live inside
- Unscrew the cap. Eight bits, always where you left them.
- Packaging worth keeping
- Arrives like a gift. Stays out like an object.
Eight bits.
For everything
around the house.
Furniture assembly. Cabinet hardware. Hinges, handles, battery compartments, and the small fixes that keep showing up.
Included
Cross-head · Flat-head · Hex · Star
Why I'm making it
Over two years of renovating my house, I assembled furniture, installed fixtures, replaced hardware, and tackled countless weekend projects.
The whole time I was working with tools that were never made with me in mind. Handles sized for someone else's hand. Weight in the wrong place.
The only ones made for me were pink. And flimsy.
Good-looking and well-made shouldn't be a trade. So I'm building the one I kept looking for.
— Nicole, founder
Progress
Currently in
development
TAEL is still being refined before the first production run.
We're focused on the mechanism, grip, and internal storage, because a tool that looks like this has to work like this.
- 01
Product design
Complete - 02
Prototyping and testing
In progress - 03
First production run
Coming soon
Waitlist members hear first and shop first.
Renderings shown. Final finish and hardware may change.
Waitlist
Join the waitlist
Be first to shop the initial production run.
$79for waitlist members · $95 at launch
First-run orders include limited-edition TAEL merch.
No payment. No commitment. First run is limited.
Questions
Can I buy it today?+
Not yet. TAEL is in development. Joining the waitlist gets you first access when ordering opens.
Does joining cost anything?+
No. There's no payment and no commitment.
When will it launch?+
Coming soon. Waitlist members are emailed before anyone else.
What's the waitlist price?+
$79 for waitlist members, versus $95 at launch. The first run is limited and inventory is not guaranteed.
How is this different from a regular screwdriver?+
A ratcheting mechanism, eight bits stored inside the handle, and a grip shaped for control rather than brute force — in a form you won't want to hide in a drawer.